Trademark Class 35 – Business and Consulting Services


Trademark Class 35 deals with advertising and business services such as advertisement, business management, administration of business, consulting services and general office functions. This class mainly includes services rendered by any person or organization with the object of working & managing any commercial undertaking, management of any business affairs and management of commercial functions of industrial enterprises.

Types of goods come under Trademark Class 35 

  • Services that include the following are:
  • Registration;
  • Record;
  • Composition;
  • Collection; and
  • Systematization of several written communications;
  • Services relating to an advertising agency, such as the distribution of prospectus and brochure, either directly or by way of post. Also, it includes the distribution of advertisement samples.

Types of goods that do not come under Trademark Class 35

  • The primary activity or function of an enterprise is to sale goods, i.e., a commercial enterprise;
  • Services relating to evaluations and reports of engineers that do not exactly refer to the management of affairs and operations in a commercial or an industrial enterprise.

A complete listing of all the goods in Class 35 

  • administrative processing of purchase orders
  • advertising / publicity
  • advertising by mail order
  • rental of advertising time on communication media
  • rental of advertising space
  • production of advertising films
  • advertising agencies / publicity agencies
  • auctioneering
  • bill-posting / outdoor advertising
  • rental of billboards [advertising boards]
  • book-keeping / accounting
  • business management of reimbursement programmes for others / business management of reimbursement programs for others
  • providing business information via a web site
  • business research
  • business investigations
  • business appraisals
  • business information
  • business project management services for construction projects
  • business management for freelance service providers
  • business management of sports people
  • business management of performing artists
  • business management of hotels
  • business inquiries
  • business management assistance
  • business efficiency expert services
  • advisory services for business management
  • business organization consultancy
  • business management and organization consultancy
  • business management consultancy
  • professional business consultancy
  • business auditing
  • commercial information agencies
  • commercial intermediation services
  • provision of commercial and business contact information
  • commercial or industrial management assistance
  • commercial administration of the licensing of the goods and services of others
  • commercial information and advice for consumers [consumer advice shop]
  • compilation of statistics
  • compilation of information into computer databasescomputerized file management
  • cost price analysis
  • data search in computer files for others
  • demonstration of goods
  • design of advertising materials
  • direct mail advertising
  • dissemination of advertising matter
  • distribution of samples
  • document reproduction
  • drawing up of statements of accounts
  • economic forecasting
  • employment agencies
  • import-export agencies
  • invoicing
  • layout services for advertising purposes
  • provision of an on-line marketplace for buyers and sellers of goods and services
  • on-line advertising on a computer network
  • marketing studies
  • marketing research
  • marketing
  • modelling for advertising or sales promotion
  • negotiation and conclusion of commercial transactions for third parties
  • news clipping services
  • arranging newspaper subscriptions for others
  • office machines and equipment rental*
  • opinion polling
  • organization of fashion shows for promotional purposes
  • organization of trade fairs for commercial or advertising purposes
  • organization of exhibitions for commercial or advertising purposes
  • outsourced administrative management for companies
  • outsourcing services [business assistance]
  • pay per click advertising
  • payroll preparation
  • personnel management consultancy
  • personnel recruitment
  • rental of photocopying machines
  • photocopying services
  • presentation of goods on communication media, for retail purposes
  • price comparison services
  • procurement services for others [purchasing goods and services for other businesses]
  • psychological testing for the selection of personnel
  • public relations
  • publication of publicity texts
  • publicity material rental
  • radio advertising
  • relocation services for businesses
  • retail or wholesale services for pharmaceutical, veterinary and sanitary preparations and medical supplies
  • sales promotion for others
  • rental of sales stands
  • search engine optimization / search engine optimisation
  • secretarial services
  • shop window dressing
  • shorthand
  • sponsorship search
  • arranging subscriptions to telecommunication services for others
  • systemization of information into computer databases
  • tax filing services
  • tax preparation
  • telemarketing services
  • telephone answering for unavailable subscribers
  • television advertising
  • transcription of communications [office functions]
  • typing
  • updating and maintenance of data in computer databases
  • updating of advertising material
  • rental of vending machines
  • web site traffic optimization / web site traffic optimisation
  • word processing
  • writing of curriculum vitae for others / writing of résumés for others
  • writing of publicity texts

Related Classes

  • Legal and Security services under Trademark Class 45;
  • Medical and Veterinary services under Trademark Class 44;
  • Food related services under Trademark Class 43;
  • Science and Technology services under Trademark Class 42;
  • Education and Entertainment services under Trademark Class 41;
  • Material Treatment services under Trademark Class 40;
  • Shipping and Travel services under Trademark Class 39;
  • Telecommunications services under Trademark Class 38;
  • Construction and Repair services under Trademark Class 37;
  • Insurance and Finance services under Trademark Class 36;

You must indicate the correct class at the time you are registering a trademark. If you list the incorrect class, you must start the application process over.


Why to appoint Trademark Agent in UAE? 

Speak to one of our experienced trademark attorneys to get started with your application today.

We recommend allowing an experienced attorney to manage the paperwork and deadlines when registering a trademark.

Registering a trademark in the UAE requires extensive knowledge of the Trademark laws in the UAE and knowledge of the Nice classification List to select the right trademark class under which trademark falls to satisfy and protect trademark applicant needs.

Trademark applicants should be engaged in application procedures established by the UAE Ministry of Economy to register the trademark successfully and to deal with all documents related to trademark registration and notifications to competent authorities.

Furthermore, in addition to detailed knowledge of the law, the applicant needs to know Arabic because when filling initial trademark applications, the form must be completed in English and Arabic, also the brand logo and trademark meaning should be approached bilingually. Properly filling application is time and cost-effective condition to be followed by the applicant.

Appointing the trademark agent in UAE has other benefits for not only helping businesses to register their trademarks in the UAE but also advising businesses on how to protect brands from their competitors and counterfeit products in the UAE market.

The role of trademark agents in registering the trademarks is necessary as in the UAE is mandatory for foreign businesses to appoint a trademark agent. perhaps one of the most important items in the protection of his brand that the applicant cannot do alone because he is not sufficiently informed and thus risks missing the complaint process against a third party.

Our trademark consultant will help you search for and classify the goods and/or services you need to apply to register your Trademark.

To appoint trademark agent in UAE visit

BACT is the top-class Dubai based Trademark Agent and Business Setup Consultant in UAE with strong business networks in all GCC countries and Europe.

A modern business environment, quick, high-speed, online professional services create perfect business clime to meet every aspect of our service requirements. Our team counts talented professionals across companies’ main business lines namely Trademarking, Copyright, Anti-Counterfeiting, Company Formation, Business Consultation, Agreements, Education and Training advancing our presence locally and internationally in the last 10 years. 

We offer trademark services listed below

✔Trademark Search

✔Trademark Monitoring

✔Trademark Registration

✔Trademark International Registration

✔Trademark Renewal

✔Trademark Cancellation

✔Trademark Mortgage

✔Trademark Modification

✔Trademark Agent Change

✔Trademark Ownership Transition

✔Trademark Ownership Modification

✔Trademark  Logo Modification

✔Trademark Products Modification

✔Trademark Objection & Grievance

✔Trademark Document Services

To appoint BACT as trademark agent in UAE visit

Our Contacts


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